by A content marketing strategy is an overall approach to the way a business or organization promotes itself by using content. This can be done online, offline, both integrated and independently. A content marketing strategy is not a product or a service. A content marketing strategy is a blueprint of sorts to guide you from the beginning until the end in developing and building a content marketing plan.
A content marketing strategy (also not to be mistaken with a content plan) examines the various means by which content can be utilized across the client life cycle, the customer lifetime experience and/or the various customer touchpoints. The basic premise of this type of marketing is that great content is king and no amount of marketing tactics, platforms, or advertising will benefit your company if your content is terrible or missing key components. So what does that mean? Simple really, great content will get you places and no amount of flashy graphics, clever copywriting, and buzz words will get people to your website.
The first component of a content marketing strategy is defining who your target market is. You need to identify what kind of personas you want to use to reach them. In other words, who are you trying to attract? Are you trying to attract women, men, senior citizens, teenagers, old folks, families, teens, or retirees? Define these target personas and focus on offering your products and services that offer solutions to the goals of each persona.
Once you’ve defined your market and your persona(s), then you’re ready to start laying the foundation for your content marketing strategy. The first task is to create your content. You can do this using article directories or blogs, and you can do this using email campaigns or even websites. Make sure you are writing to your target audience. If you are writing to teenagers, for example, do not send emails about money or retirement plans. Your audience is much older and your messages will be considered spam.
Next, you should have some sort of system to track and measure your content marketing strategy. This system will help you measure how many people are responding to your offers and how effective your messages are at getting those people to respond. There are many different systems available but the two main systems are known as KPIs and resales tracking. One of the main purposes of both of these systems is to allow you to see the effectiveness of your messages and your efforts in reaching out to your specific goals. Generally speaking, having these two numbers will allow you to tell where your marketing efforts are heading.
Once you have a system in place for both tracking your results and measuring your content marketing strategy, it is time to make changes to your tactics. Sometimes a simple tweak in one of your tactics or an entirely new set of tactics can do wonders for your overall marketing strategy. For instance, if your overall marketing strategy is to write one blog post every week and try and get one customer to purchase from that link each time, you might find that you need to write more blog posts in order to achieve this success. With a great content marketing strategy, this may be the change you were looking for.
So now that you have your content marketing strategy in place, you want to begin testing all of your tactics. If you have an autoresponder account like Aweber, you can set up an unlimited number of trials and track how many customers or clients you are actually getting. The more traffic you are able to generate and retain through your online marketing efforts, the more success you will have. Using social media marketing and content marketing as part of your overall marketing tactics, you can find out which ones are working and which ones aren’t.
In addition to testing your content marketing strategy by tracking your results with Aweber, creating content through other methods and testing everything out, you should also use the power of trial and error to find the best method for you. This will help you not only create better material for your posts, but will help you create marketing materials that are actually effective for your business. Just like any other type of marketing, you will find that using different tactics, writing different materials and testing everything out will pay off. Always keep in mind that it is important to test your marketing in different environments and with different goals in mind. This will not only make it easier to succeed with your online business but will ultimately help you create marketing materials that are successful and bring you more business.
