by The advertising industry in Iran has experienced tremendous evolution. This evolution is largely driven by the fact that the Iranian government is more than willing to open its doors for foreign investment. As a result, many multinational companies have decided to invest billions of dollars in Iran. There are many reasons behind this decision, but one important reason is the relaxed regulation of the economy by the Iranian government.
For years, the advertising industry in Iran was highly regulated and highly restrictive. However, the government has recently relaxed its regulations in an effort to attract investment and tourism. The result is that many companies and marketing groups have made investments in this country. Many Iranians are now working in the United States or in other parts of the western world.
In order to start advertising in Iran, it is important to choose the right company. One such agency is Ketchum, an internationally recognized agency based in New York and London. This company has been assisting businesses in Iran with their marketing strategies for more than 30 years. Ketchum also works with a wide range of clients from Asia, South America, and Europe.
Iran itself has not built its marketing and advertising agency in the manner that the United States and other western countries have. In the early years of the Islamic Republic, advertising agencies were very few in numbers. Only a handful of them existed. They had to operate within a system that was designed for survival. It was difficult for an advertising agency to survive without access to the media that it required to be successful. Access to media meant being shut out of the country.
After the Islamic Revolution, which ushered in the rule of an Islamic absolute ruler, all advertising was banned. Once the revolution ended, however, the government allowed private sector trade. This allowed an agency like Ketchum to become a real player in the market. They were able to develop relationships with other companies such as Ford and Unilever.
The agency was able to build up a large clientele base in Iran and expand their business presence in the country. There is no doubt that Ketchum had a good hand when it came to negotiating with Unilever, but they did not just jump into business for themselves. They formed a partnership with the company and kept shares in it. This gave them a steady source of income, while Unilever continued to do business with Iran. This relationship paid off handsomely for Ketchum and allowed it to expand its clientele in the world.
This is a strategy that any agency should consider when looking to expand their business into a new market. In this case, Ketchum did not open an office in Iran. Rather, they formed a partnership with Unilever and worked very hard to keep the name “Unilever” in business in the Advertising Agency in Iran. This helped them secure a steady flow of work in Iran and also helped them secure contracts from clients throughout the world.
The agency has a long history in the world of public relations and advertising. The experience gained by Ketchum will benefit any American company wishing to do business in Iran today. Ketchum was one of the first agencies to open an office in Iran and work to get products to the people in the country. They continue to promote American products to the masses and help the economy while making sure that they are doing so ethically. It will be interesting to see how things play out in the future when more attention is paid to the Untied States and how they try to promote their interests abroad.
