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Creating a personalized user onboarding experience can be a challenging task. In this article, we will provide you with a few examples and strategies that can help you make your onboarding experience more engaging and easy to follow.
AirBnB
The latest version of AirBnB’s app makes onboarding a breeze. Upon opening the app for the first time, the user is presented with a list of nearby properties, categorized by price, location, and amenities. Besides displaying the best properties, the app enlists users to leave reviews. By collecting feedback, the company can improve upon its shortcomings. This feature makes the AirBnB app an indispensable tool for hosts and travellers alike.
The streamlined UI also allows hosts to manage bookings across a variety of platforms, which in turn helps minimize double bookings. As the aforementioned article mentioned, the app also collects occupancy taxes manually. In addition, the app’s channel manager is the most effective way to track your bookings across the board. On top of all this, the app offers users an augmented reality experience for a slew of properties.
Slack
If you’ve been using Slack for a while, you may have noticed that it does a fantastic job onboarding users. However, it’s not perfect.
The first step in onboarding with Slack is signing up for an account. Users are able to sign up through an email invitation. They’re then directed to a landing page, where they can sign in with Google or an alternative method.
Once users are signed in, they’re greeted with an inviting user interface. Then they’re taken through an onboarding flow that’s tailored to their organization. This process emphasizes a frictionless signup flow.
Slack uses a contextual onboarding experience to help users master the product quickly. It helps them find relevant information and avoids distracting elements.
During the best user onboarding experiences, Slack takes the time to teach new users the essentials of the app. This encourages them to engage with the platform. For example, it shows them how to start a conversation.
MyFitnessPal
MyFitnessPal is a diet & exercise tracking app that is free to download on Android devices. It allows you to track calories and workouts while learning from other users. The onboarding experience is simple, non-intrusive, and enables you to see real-time results. You can also engage with other users and share your own achievements.
Although the app is not perfect, it does have some impressive onboarding features. One of them is a well-designed calorie counter.
Another feature is the ability to view nutritional information of different foods. This is particularly useful for new users, who might not be familiar with the labels. Also, MyFitnessPal has a huge community of fitness enthusiasts, so you can ask questions and learn from other users.
In addition to these features, MyFitnessPal also has a nice user interface. It has a clear progress bar that shows you your overall progress. You can also view your weight loss over time.
Stitch Fix
The Stitch Fix personalized user onboarding experience is a good example of how to leverage data-driven personalization in three key areas. By collecting and analyzing customer data, Stitch Fix can make more accurate recommendations that lead to higher retention rates. This allows customers to enjoy a better experience, which can increase their loyalty to the brand.
Stitch Fix uses a variety of sources of qualitative and quantitative data to understand its customers and recommend items. These data include items in inventory, warehouse data, and quantitative surveys.
Stitch Fix’s personalized onboarding experience includes a series of short style quizzes. A user’s answers to these quizzes help the Stitch Fix algorithms select items. As a result, a customer is more likely to keep one or two items.
Stitch Fix is an ecommerce clothing company that sells full-priced clothes. Customers receive a monthly box of items chosen by a stylist. If the customer doesn’t like the items, they can return them. Stitch Fix makes money from its retail revenue on the items customers keep.
Reddit
Reddit is a community-oriented social networking site with over 100K active communities. The platform is broken into 29 different categories. Each category contains subreddits. These subreddits act as a directory for special interests.
One of the most impressive features of Reddit is its ease of use. You can set up an account in no time. Users can also post comments and upvote other submissions. This allows advertisers to target users who have not been reached by other advertising methods.
To help you make the most of your Reddit marketing efforts, it’s essential to learn a bit about the site. Here are a few interesting facts to start with.
First, Reddit isn’t as social as other platforms. This means that users don’t always want to hear sales pitches. They want honest answers, relationships, and trust.