by When it comes to website performance on Google, it is vital that website owners to ensure that the website is optimised to make maximum use of Google’s advanced tools and features. A website performance analysis is a detailed examination of the website’s performance on a variety of Google web analytics tools. This can be done by website owners by visiting the Google Analytics website or downloading a Google Analytics plug-in. Website performance is also determined by the quality score that Google displays for a website’s different pages.
Webmasters looking to optimise their websites should realise that they are not going to find the answers in the basic website metrics provided by Google. This is because they are more complex and will take time to understand. The best web analytics tools available will provide webmasters with insight into the behavior and traffic that their website receives. For this, one should go through the numerous offerings by Google to get an understanding of what each tool offers. For example, Google’s own dashboard, Fathom Analytics, offers the webmaster a wealth of information. It has a wealth of analytical information, which includes but is not limited to, traffic, bounce rate, hit rate, page rank, time on site, and many other aspects that can be used to identify what strategies are working and those that are not working.
Another popular tool offered by Google is Hotjar. This tool allows webmasters to conduct a wide variety of analytical functions on Google Analytics. This includes but is not limited to the following: tracking keywords, tracking the source page, tracking ads, tracking downloads, custom domain names, custom domains, tracking custom elements, tracking pages, researching domain names, and researching directories. Some of these analytical functions may be useful, while others may not be useful depending on the website and the business as a whole. Hence it is essential that a webmaster knows how to work with Google’s Hotjar analytics software to get the most out of its capabilities and to save money.
In order to get the best website performance from Google, a webmaster needs to use all of the available analytical tools to make sure they are able to make the necessary improvements. Webmasters should focus on getting the most accurate data from Google Analytics, especially the hotpage metric. By focusing on this metric, a webmaster can make sure they maximize their conversions by monitoring where visitors come in the first place and where they go after leaving. The second most important analytical metric to focus on when focusing on the best web analytics tools for Google is the number of unique visits and the number of page yield better results in search engine rankings.
Webmasters need to pay close attention to the number of visitors to a website, particularly in terms of the number of unique visits. Unique visitors refers to visitors who came to the website from a search. Page views refer to the number of people who went to the website and got clicked on the various elements on it, like the banner, text, images, and so forth. Webmasters also need to pay close attention to the page load time. Google’s in-built page load time metric offers great insight into how much users are willing to wait before they visit a site.
The final analytical metric that webmasters need to focus on is the website performance in terms of overall website performance. A website with a poor ranking does not necessarily mean that the owner made a mistake or that something was off-target. In order to reduce server response time and improve website performance overall, it is critical for a webmaster to focus on things like page speeds and overall website design as well as the performance of their back links.
The above mentioned four basic areas are just a few of the many core areas that can be tracked through a web analytics tool. There are many more advanced features that web analytics tools can offer website owners. These advanced features can give website owners access to deep insight into how their website is doing in terms of visitor behavior and conversion rates. Some of these additional features include Google+ local, Google Maps, Google Finance, Google+ native, Google AdWords and many more. Each of these advanced features can provide valuable information to website owners in order to help them better optimize their website.
The best web analytics tool on the market today is none other than the Mixpanel web analytics tool. With an easy to use interface and a backend system that allow for integration with nearly every popular analytics service out there, Mixpanel is a must have for webmasters. Not only does the Mixpanel web analytics tool provide website owners with in depth insight into how visitors are coming to their website, but it also provides website owners with the ability to track and monitor almost every single metric out there. From tracking bounce rates to identifying which keywords are bringing in the most traffic to your site, the Mixpanel platform makes it easy for webmasters everywhere to improve their websites. For more information about the different advanced features offered by the Mixpanel web analytics tool, check out the website listed below.
