by There is an old saying in the construction business; “If you build it, they will come,” and that is true for many of the building projects that occur on a regular basis along Medway. It is no wonder that the businesses along the project’s path are thriving year after year. If you own your own building business, owning a project along the Medway corridor could present many tax benefits over owning property in another area of Central Indiana. If you are a skilled contractor or own your own building company, you may be able to offer quality work to the residents of this charming southern groundworks Medway.
Why build and operate your own business in this environment? Construction on residential streets brings in many new business owners each year. The profit potential alone is very appealing to many business owners. Additionally, the “stickiness” of having a business on a main street creates a friendly vibe that attracts many new customers as well. If you have built anything along any of the Medway projects, you know how important this can be.
Whether your business specializes in do-it-yourself home repairs, building custom homes, or industrial building maintenance, there are several ways to get involved and make a profit. If you are good at marketing, finding the right deals, and making customers happy, you can earn a great living with your own business. The key to a successful business, however, is being able to advertise your services. As an individual, or owner of a business, you may have difficulty spending hours upon hours on the phone or Internet advertising your services.
Consider taking advantage of the large billboard located just west of the intersection of South Street and East Avenue. Known by many different names, including “The billboard,” “The Light Box,” and “The Ad Lab,” the billboard offers prime real estate and a wide range of marketing potential. The ad space is measured by peak-and-area ratio, which means that the more billboards a certain area can accommodate, the more lucrative it will appear to potential customers. This prime downtown real estate is owned by numerous businesses along the corridor and is easily accessible from the Medway Business Pilots’ offices. Because of its visibility and high quality, many businesses along the corridor are considering placing their ads on the Light Box.
If you are interested in placing an ad on the Light Box, contact Bill Folsom, the owner of Realtor Bradstreet. Mr. Folsom appreciates the opportunities that large corporations give his local independent agents. Due to the large number of new businesses that open each year in the city, he has noticed an increase in inquiries about how to advertise. “We’ve definitely had more calls recently about billboards,” he states. “We were pretty heavy into newspaper advertising only a few years ago, but now we’re seeing even more business called to us for billboard advertising.” Bill Folsom appreciates the advantages that these large companies give to independent agents.
Even though he notes that he has received many phone inquiries in recent years, most of these were from small businesses. He attributes this trend to the success of the Medway Business Pilots program. He also notes that with so many small businesses along the corridor, there are plenty of prospective clients to choose from. Bill Folsom emphasizes that the best way for a business owner to advertise is by word of mouth. He stresses that if you own your own business, you can benefit from the benefits of having a billboard located in the heart of the city, especially if you have a unique product or service to offer.
Because of the success of the media billboard program, Bill Folsom believes that there will continue to be an increase in business for his organization. “We still get people coming in every day, but we also have business people calling in periodically,” he states. Bill Folsom notes that many of these business owners are interested in putting their advertisements on the Light Box. They also appreciate that they can have their advertisements placed on the billboard prior to the start of any season.
In addition to being used for advertising, Bill Folsom says that the Light Boxes are also ideal locations for placing other types of marketing materials, such as signs and flyers. The ability to customize the size and shape of the sign allows business owners to place the information on almost any surface. Furthermore, signs and flyers can be printed on the same equipment that produces the Light Box signs. Bill Folsom believes that with all of the options available, the Medway Business Owners’ Association will continue to see an increase in business. To ensure that the business meets all of the needs of their customers, Bill Folsom believes that the association should explore the possibility of purchasing and installing their own outdoor lighting signs.
